1708 Memorial Circle, Rock Hill, SC  29733  •  803/323-2186  •  803/323-3960 (Fax)   
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Dr. Jane Thomas

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Faculty Name Jane Thomas
Title Professor of Marketing
Education
Ph.D., Apparel Marketing, UNC-Greensboro
M.S., Clothing & Textiles, University of Georgia
B.S., Clothing & Textiles, Meredith College
Telephone (803) 323-2598 Office Number 325 Thurmond
E-mail

Link to Faculty E-mail Address

Link to Faculty Web Page

Teaching Areas Consumer Behavior, Marketing Management

Research: The focus of my current research is in pricing and branding strategies. Specific topics which I am currently researching include: pricing strategies used by discount apparel retailers and the sales volume of private brand apparel in department and specialty stores. A related topic which I have researched is consumers' perceptions of value.

Information from the research which I have conducted on private branding as well as a new study I am working on will be presented in June at the Private Label Conference and Sourcing Network in NYC. 

 
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