Marketing involves the exciting, dynamic process of matching buyers' needs and wants with a firm's present or future market offerings.  Specifically, marketing's functions involve the development, pricing, promotion, and distribution of goods or services for profit and nonprofit organizations.  Students will learn practical concepts and applications from an integrated, ethical, and quality-oriented business perspective.

Required courses to complete this option
(18 semester hours in addition to required general education curriculum):

MKTG 381 - Consumer Behavior
MKTG 482 - Marketing Research
MKTG 489 - Marketing Strategy
Three of:
MKTG 382 - Retailing
MKTG 383 - Professional Sales and Marketing
MKTG 481 - Promotion Management
MKTG 491 - Internship in Markeing
MKTG 581 - Marketing for Global Competitiveness
MKTG 582 - Sales Management