Marketing involves the exciting, dynamic process of matching buyers' needs and wants with a firm's present or future market offerings.  Specifically, marketing's functions involve the development, pricing, promotion, and distribution of goods or services for profit and nonprofit organizations.  Students will learn practical concepts and applications from an integrated, ethical, and quality-oriented business perspective.

Required courses to complete this option
(18 semester hours in addition to required general education curriculum):

MKTG 381 - Consumer Behavior
MKTG 481 - Promotion Management
MKTG 482 - Marketing Research
MKTG 489 - Marketing Strategy
Two of:
BADM 561 - Electronic Commerce for Managers
MKTG 382 - Retailing
MKTG 483 - Sales and Relationship Marketing
MKTG 491 - Internship in Marketing
MKTG 581 - Marketing for Global Competitiveness